Press Release

  1. Deccan Chronicle - The Roots is breaking conventional ways consumers shop for interior designing

    The brand has built an ecosystem to cater to B2B and B2C markets The interior décor material sector in India has always been unorganized, making it both challenging and laborious for all its stakeholders. Putting an end to this is The Roots. This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardize their offerings under the e-commerce umbrella.
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  2. Your Story - How the housewarming party of an unhappy owner led these brothers to start an interior goods marketplace

    How the housewarming party of an unhappy owner led these brothers to start an interior goods marketplace The Roots is an ecosystem for interior décor products like furniture, décor finishes and raw material supplies, in the online as well as the offline space. Their business model is such that they have divided their studio into two sections – online and offline, which will hold physical stocks of their products.
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  3. Business Standard - The Roots: Breaking conventional ways consumer shop for their interior designing needs

    The Roots: Breaking conventional ways consumer shop for their interior designing needs The brand promises to offer the ease of ‘select and order’ for a range of products like wood veneer, laminates, wallpapers, solid surfaces, flooring, natural stone and highlighters among others. This makes The Roots one of India’s most high impact and high potential start-ups for architects, interior designers and home owners.
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