The interior décor material sector in India has always been unorganized, making it both challenging and laborious for all its stakeholders. Putting an end to this is The Roots. 
This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardize their offerings under the e-commerce umbrella.
The brand promises to offer the ease of ‘select and order’ for a range of products like wood veneer, laminates, wallpapers, solid surfaces, flooring, natural stone and highlighters among others. This makes one of India’s most high impact and high potential start-ups for architects, interior designers and home owners.

Along with an online presence, they have walk-in studios in Gujarat; two are based in Ahmedabad and one in Mehsana. The studios are equipped with a ‘virtual reality’ setup to give consumers a user experience which is personalized and engaging. This helps them connect with the brand and make better purchase decisions.
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